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Heart & Mind
BUSINESS COACHING LLC
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For the heart-led coaches, creatives, & entrepreneurs:
I know you're done playing small with your dream —
It’s time to build a brand that doesn’t just look good,
it feels good.
It perfectly captures your essence & magic and moves
people with its authentic energy.
It's time for your brand to become... Magnetic. Authentic. Effortless.
Let's Build Your Heart-Led Business
If you have a physical storefront:
Your magic is in the details,
the conversations, and the space you've poured your heart into.
We'll work together to translate your irreplaceable magic into a brand & online presence that feels like an extension of your shop — one that brings customers ready to buy — not just browse.
If you have an online business:
For the visionaries, coaches, & creatives, your magic is your message, your energy, your unique purpose that you're here to share.
I help you turn your genius into
a magnetic online brand that effortlessly attracts & speaks directly to the clients you were meant to serve.
Aligned Branding, Messaging + Web Design
All of our projects are crafted with your business’s energy and essence at the center. In each of these, our #1 goal is to capture your business's values, vision, essence, and if you have a storefront — the feeling of your space. Then we translate that magic into aligned visuals, messaging, strategy, & web design.
All in a way that reflects YOU, because you are your business.
It's time to own your power and share your unique voice with the world.
Reclaim Your Power
Imagine ...
Your authentic energy effortlessly attracts abundance and opportunity
Your business feels like flow, because you're no longer burnt out from forcing content
You know exactly what you're going to post instead of fighting AI for hours for one idea
You just hit post without a second thought, because you know your message is crystal clear
You finally have the words to turn your vision into magnetic content that attracts clients
You are... Aligned. Unshakeable. Authentically You.
Book Your Brand Session Activation!
The Aesthetic Content Vault
*NEW!*
Strategically designed to give small business owners instant clarity, creative direction & an elevated feed aesthetic — without a social media manager or wasting hours creating content.
6 Custom Reusable Canva Templates (Value = $97)
Use them over and over — your content will finally look intentional.
Add in your brand colors, hooks, and preferred fonts, and you're ready to post!
50 Niche-Specific Content Hooks (Value = $200)
Hooks that actually stop the scroll.
Whether you're a stylist, shop owner, or service provider, whatever your niche — each hook is written for YOUR industry.
10 Personalized Content Ideas (Value = $150)
A month's worth of content ideas based on your niche, business goals, your offers, and your audience.
No more guessing what to post or rewriting captions 10 times.
A Content + Aesthetic Audit (Value = $225)
I’ll tell you exactly:
→ one thing to stop
→ one thing to improve
→ one thing to do immediately for elevated visuals + engagement
Sim is a safe space for people to feel seen and empowered to grow. She is truly dedicated & compassionate, bringing heart and insight into sessions. She's deeply caring, an enthusiastic & thoughtful listener and committed to genuine transformation. I wholeheartedly recommend her to anyone looking for a kind, knowledgeable, and supportive guide on their brand building journey.
- Rubi, Colorado
Heart & Mind helped me understand how to build my brand from the ground up. Even after our first session, I had gotten so much clarity. I was really overwhelmed and torn between two niches, and after going through my Human Design with Sim, everything started to click. She's so good at making confusing things make sense. Just book with her if you need to get started, because she'll walk you through everything.
- Julia, UK
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Does not shut up about authenticity, psych & Human Design
Swears a $#*@! ton
Is a 3/5 Emotional Generator
Needs coffee by 9 am STAT
Cries at every dog video ever
Has the TV on at all times
I'm Sim, CEO + Founder of Heart & Mind
On paper, I had a great life: degrees in psychology and digital marketing, a happy relationship and fur-baby, and a respectable job in Communications.
But every day, I would come home from my desk job feeling a bone-deep exhaustion that had nothing to do with the hours I worked. My joy felt trapped in a brand that wasn't mine, a voice that wasn't my own. I was living proof that living out of alignment led to burnout — even in your early 20s.
So, I went from a "corporate girly" to a student of my own inner world. Now, I blend my professional background in digital marketing with my passion for psychology and Human Design to help heart-led coaches and soulpreneurs build a business that energizes their soul instead of drains it.