BUSINESS COACHING LLC
Heart & Mind
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A letter to the heart-led coaches & soulpreneurs who crave a
business that feels like the freedom of a quiet Sunday morning...
You know your work changes lives.
Your clients rave about you, your sessions are magic —
but when it comes to building your brand online...
Let's just say you're ready for more.
You’ve tried DIY-ing your website,
hit record on your phone just to have no idea what to post,
and spent hours going back and forth with ChatGPT for one F*&#!$ caption.
You're here to do your life's work, NOT fiddle around with all the online crap.
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It's not because you're not cut out for this or that it's too late.
It's because you’re not meant to follow someone else’s formula.
You’re meant to build something undeniably yours,
built on your own soul's clarity & alignment.
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This is where strategy meets psychology, style, & soul.
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For the heart-led coaches, creatives, & entrepreneurs:
if you're done playing small with your dream —
it’s time to build a brand that doesn’t just look good,
it moves people with its authentic energy.
A brand that's... Magnetic. Authentic. Effortless.
Reclaim Your Power
Imagine ...
Your authentic energy effortlessly attracts abundance and opportunity
Your business feels like flow, because you're no longer burnt out from forcing content
You know exactly what you're going to post instead of fighting AI for hours for one idea
You just hit post without a second thought, because you know your message is crystal clear
You finally have the words to turn your vision into magnetic content that attracts clients​
You are... Aligned. Unshakeable. Authentically You.
Join the Embodied Voice!
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Does not shut up about authenticity, psych & Human Design
Swears a $#*@! ton
Is a 3/5 Emotional Generator
Needs coffee by 9 am STAT
Cries at every dog video ever
Has the TV on at all times
I'm Sim, CEO + Founder of Heart & Mind
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On paper, I had a great life: degrees in psychology and digital marketing, a happy relationship and fur-baby, and a respectable job in Communications.
But every day, I would come home from my desk job feeling a bone-deep exhaustion that had nothing to do with the hours I worked. My joy felt trapped in a brand that wasn't mine, a voice that wasn't my own. I was living proof that living out of alignment led to burnout — even in your early 20s.
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So, I went from a "corporate girly" to a student of my own inner world. Now, I blend my professional background in digital marketing with my passion for psychology and Human Design to help heart-led coaches and soulpreneurs build a business that energizes their soul instead of drains it.
Sim is a safe space for people to feel seen and empowered to grow. She is truly dedicated & compassionate, bringing heart and insight into sessions. She's deeply caring, an enthusiastic & thoughtful listener and committed to genuine transformation. I wholeheartedly recommend her to anyone looking for a kind, knowledgeable, and supportive guide on their brand building journey.
- Rubi, Colorado
Heart & Mind helped me understand how to build my brand from the ground up. Even after our first session, I had gotten so much clarity. I was really overwhelmed and torn between two niches, and after going through my Human Design with Sim, everything started to click. She's so good at making confusing things make sense. Just book with her if you need to get started, because she'll walk you through everything.
- Julia, UK
