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Your Work is Life-Changing. Your Brand Needs to Be, Too.

One month you’re celebrating a client, the next you’re wondering where all the consultation calls went.

So you get back to the grind, forcing yourself to post and hustle, trying to sound like the expert you think you should sound like.

​You're throwing everything at the wall to see what sticks, but you're overwhelmed, burnt out and need actionable insights to make a change NOW.

 

What if the reason you're confused and exhausted with barely any results is because you're

trying to build a house before you've even figured out what material to build it with.

​A brand isn't just a logo. It's the unshakable truth of your business, the foundation.

Not having that clarity is exactly what's making you invisible to the people who need

you most, and burnt out chasing an iota of clarity.

It's time to stop building on a shaky foundation.

It's time to build a brand that does the heavy lifting for you, and that starts with

discovering the identity, messaging, and voice that makes you unforgettable.

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What You'll Walk Away With

01

your life & brand's ultimate purpose

02

the key to make your messaging magnetic

03

the brand voice that gets your content seen & felt

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Imagine after one session, you have...

  • A personalized business strategy specific to your gifts & energy. No spending thousands on generic coaching advice.

  • A brand voice so authentically yours, that creating content stops being a chore and feels like joy.

  • A purpose & position so clear, you stop comparing yourself to others & stand strong in your unique power.

  • Inner knowing so unshakable, that everything from your offers to content feels aligned and energizing.

THAT is the power of the brand session activation.

It's the certainty in knowing that your foundation is strong, no matter what else comes up.

It’s the clarity that makes all the hard work worth it.

85% of affluent women's spending went to charity. When wealth is in the hands of heart-led women, communities & families thrive. Don't let your fear and self-doubt be the reason you don't follow your soul's calling and achieve more abundance than you ever thought possible.

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For the heart-led entrepreneurs who:

  • Are burnt out & defeated from throwing $*#! at the wall, praying something sticks

  • Are overwhelmed with all the ideas they have & need help narrowing them down

  • Are sick of trying to post 3x a week just to get 2 likes (and one of them was their main account)

  • Are done wrestling with ChatGPT for basic a** captions (yeah, we're over the "no fluff" & "cookie-cutter" phrase in every post)

This is where we get clear on your strategy, voice, and messaging so it looks good and feels good for you and your dream clients.

So they don't just read your content, they feel themselves in your message.

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What You'll Get!

$30 OFF for Black Friday!

✨ Free Human Design Chart & Analysis

Uncover your energetic blueprint and how it shapes your brand voice, messaging, and the way you naturally attract aligned clients.

🧠 75-Minute 1:1 Live Brand Activation Session

A deep dive into your design, psychology, and business identity to unlock your most magnetic positioning and brand expression.

🎙️ Personalized Brand, Messaging & Voice Strategy

Crafted around you, your unique energy, personality, and business goals — so you can show up with clarity, confidence, and consistency.

🌿 Aligned Action Plan

Leave with a personalized roadmap for your next business moves like how to refine your message, show up with confidence, and take aligned action.

📘 Post-Session Brand Integration Guide

A PDF summarizing your brand essence, messaging anchors, ways to incorporate your chart into your content, and more so you can keep embodying your brand long after our session.

$127

Don't Just Take Our Word For it!

"Sim makes me feel heard, seen, and understood… she “gets” me! She has been magical to me. She recognized my positive qualities and encouraged those in me, and she brings things to my attention in such a kind and compassionate way. In turn, she's created a more confident me!  Honestly, she is an amazing teacher and HAS CHANGED MY LIFE!" 

- D.M.R, Texas

"I appreciate Sim SOOO much! She has helped me tremendously. She provides a safe and non-judgmental space to explore my feelings and why I do the things I do. I feel like in a very short amount of time I've been able to make sense of a lot of process certain emotions I have surrounding how I perceive myself and others. I've been telling ALL my friends about her!"

- J.M, California

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Does not shut up about authenticity, psych & Human Design

Swears a $#*@! ton

Is a 3/5 Emotional Generator

Needs coffee by 9 am STAT

Cries at every dog video ever

Has the TV on at all times

About Sim, CEO + Founder of Heart & Mind

On paper, I had a great life: degrees in psychology and digital marketing, a happy relationship and fur-baby, and a respectable job in Communications.

 

But every day, I would come home from my desk job feeling a bone-deep exhaustion that had nothing to do with the hours I worked. My joy felt trapped in a brand that wasn't mine, a voice that wasn't my own. I was living proof that living out of alignment led to burnout — even in your early 20s.

​​

So, I went from a "corporate girly" to a student of my own inner world. Now, I blend my professional background in digital marketing with my passion for psychology and Human Design to help heart-led coaches and soulpreneurs build a business that energizes their soul instead of drains it.

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Heart & Mind Business Coaching

Based in Wisconsin

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2025 Heart & Mind Business Coaching, LLC.

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