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Heart & Mind
BUSINESS COACHING LLC
About Sim, CEO + Founder
For years, I was told my voice was "too harsh" or "not professional enough".​
So I tried to prove everyone wrong by starting my own relationship coaching business.
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With a background in psychology and digital marketing, I thought I had everything figured out.
For months, I juggled my 9-to-5 and my coaching with 80-hour work weeks.
I did the funnels, the webinars, endless content creation, everything bro marketing told me to.
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​And I was defeated.
That's when I found Human Design, and EVERYTHING made sense.
Of course, the burnout and frustration were inevitable.
I wasn't meant to pour my life-force into something so out of alignment.
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I wasn't meant to follow hustle culture and "bro marketing".
I was meant to create my own revolution rooted in authenticity.
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For the heart-led coaches, creatives, and entrepreneurs who just want to
live out their soul's purpose and serve people...
Now, I blend Human Design with psychology and digital marketing to help you
build your soul-aligned business that's equal parts soul, strategy & style.
Because without all three, you're just booking a one-way ticket to
burnout and misalignment.
You're not "too much". You're not a failure.
You're just not meant to succeed with someone else's strategy.
It's time to run YOUR business YOUR way.
Mission
To empower heart-led entrepreneurs to build a soul-aligned brand, marketing strategy, and website rooted in authenticity.
Vision
A world where heart-led women let go of hustle culture and follow their own soul-aligned blueprint to build a business that's the truest reflection of their soul's purpose & message.
Core Values
Empowered Accountability
When we recognize change as opportunities for growth, we take control of our lives & allow ourselves to embody the most sovereign & powerful version of us.
True Authenticity
Embracing our authentic self means being able to create from self-trust, allowing us to build a business without burnout, self-doubt, & misalignment.
Soul-Alignment
Acting in alignment with our soul is how we build a business that FEELS as good as it looks. When we're aligned, we magnetize clients with our conviction.
Heart-Led Integrity
Sales is the ultimate act of service, channeling our gifts into life-changing transformations for others. We don't do pushy sales, we allow our energy to attract aligned clients.