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About Sim, CEO + Founder
I’ve always been obsessed with understanding people — how they think, feel, and express who they are beneath the surface.
Psychology gave me the language for that.
Design gave me a way to bring it to life.
After getting degrees in Psychology, Digital Studies & Design Strategy from UW-Madison, I worked across nonprofits, media, and agencies — including brands like Nature Made Vitamins!
But one thing became clear: my best and favorite work lives where psychology and
expressive design meet.
That’s how Heart & Mind Business Coaching was born.
Today, I specialize in personal branding & heart-led small businesses where
I translate personality and energy into a brand, website, and visuals that
feel aligned and genuinely you.
No hustle culture.
No bro marketing.
Just a business that feels like coming home to your authentic self.​
My World ...
- Family + Friends
- Coffee!!! (yes, half of it's creamer)
- My crazy dog
- Traveling (Greece is next on the list!)
- Anything Valentine's aesthetic
- TV (always binging a show!!)
- Human Design + Astrology
- Nature
Mission
To empower heart-led entrepreneurs to build a soul-aligned brand, marketing strategy, and website rooted in authenticity.
Vision
A world where heart-led women let go of hustle culture and follow their own soul-aligned blueprint to build a business that's the truest reflection of their soul's purpose & message.
Core Values
Empowered Accountability
When we recognize change as opportunities for growth, we take control of our lives & allow ourselves to embody the most sovereign & powerful version of us.
True Authenticity
Embracing our authentic self means being able to create from self-trust, allowing us to build a business without burnout, self-doubt, & misalignment.
Alignment
Acting in alignment with our values is how we build a business that FEELS as good as it looks. When we're aligned, we magnetize clients with our conviction.
Heart-Led Integrity
Sales is the ultimate act of service, channeling our gifts into life-changing transformations for others. We don't do pushy sales, we allow our energy to attract aligned clients.