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Hustle Culture Sells One Way of Business.
AKA faking a professional personality that doesn't even sound like you.
If you're here, it's because that's not working for you.
So, instead of asking,
"Why can't I just be like every other business owner who enjoys networking 24/7 and dancing on reels?"
The better question is:
"What works for me?"
Signature Branding by Design
6-8 Weeks / $2,175
For brands who want a cohesive, elevated, done-with-you identity along with creative direction and expert guidance
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In-Depth Human Design & Astrology Brand Analysis + Report
Uncovering the strengths, voice, energy, and aesthetic that set your brand apart.
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Brand Identity & Voice Development
Clarifying how your brand comes across and sounds so it feels natural, confident, and aligned.
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Custom Color Palette
Curated to reflect your brand & personality + accessibility-approved.
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Full Logo Suite
2-4 logo variations designed for flexibility across web, social, and print. (1 rounds of revisions included)
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Custom Brand Kit & Mood Board
A guide with brand mock-ups, chosen typography, your logos, and a custom mood board to help you visualize your brand as a whole.
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Brand & Content Messaging
Clear brand pillars and keywords to guide everything you create.
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Business Card Design
Business cards with your new branding so you can spread the word.
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Instagram Bio Recommendations
Optimized bios that clearly communicate who you are and what you do.
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Content Ideas & Hooks
Scroll-stopping content topics & hooks planned in your brand voice.
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Typography Suggestions
Font pairings that support your brand’s personality and readability.
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Collaborative Instagram Carousel
A branded carousel showcasing your new identity, with you added as a collaborator for visibility.
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Brand & Content Coaching
Support and guidance throughout the process to help you confidently use and implement your brand.
What to Expect
01
Strategy & Psychology
Once we get you onboarded, strategy comes first. Using psychology + energy-based tools, we'll map out your brand voice, identity, ideal client and basic aesthetic. This is the foundation that we'll carry throughout our work together.
02
Messaging & Content
Now that we have your brand's foundation, we go deep into messaging. We'll focus on your IG bio along with content hooks, prompts, & concepts to help you feel confident on socials. You'll also get drafts of brand visuals during this stage for your feedback.
03
Refinement & Aesthetics
In this phase, you'll receive the final draft of your brand kit, logo variations, chosen typography, color palette, and brand visuals. We'll also refine your content & work through any challenges there.
Please note: assets will be delivered upon final payment.
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Core Branding by Design
4 Weeks / $999
For brands that already have an established identity and just want a polished visual refresh.
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Mini Human Design & Astrology Brand Analysis + Report
Defining your brand's aesthetic, vibe, and overall essence.
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Custom Color Palette
Curated to reflect your brand & personality + accessibility-approved.
-
Full Logo Suite
2-4 logo variations designed for flexibility across web, social, and print. (1 rounds of revisions included)
-
Custom Brand Kit & Mood Board
A guide with brand mock-ups, chosen typography, your logos, and a custom mood board to help you visualize your brand as a whole.
-
Business Card Design
Business cards with your new branding so you can spread the word.
-
Typography Suggestions
Font pairings that support your brand’s personality and readability.
-
Collaborative Instagram Carousel
A branded carousel showcasing your new identity, with you added as a collaborator for visibility.
This is perfect for women who:
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are tired of hiding their big personality behind a neutral, boring brand
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want their logo and online presence to match the quality of their work
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want a brand that truly feels like them
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prioritize heart-led strategy & authenticity
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are service/retail providers, creatives, or want their business to reflect who they are
Don't Just Take Our Word For it!
FAQ's
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Does not shut up about Astrology, psych & Human Design
Swears a $#*@! ton
Is a 3/5 Emotional Generator
Needs coffee by 9 am STAT
Cries at every dog video ever
Has the TV on at all times
Hey, Girl! It's Sim — Designer, Strategist & CEO
As a woman of color with a big personality, I spent years being told I was too loud, too opinionated, too much.
So I made myself smaller.
More polished. More “professional.”
That worked… until burnout showed up.
Showing up everyday & working for brands that didn’t fit me taught me this: misaligned branding drains you.
I realized that I didn't need to dilute my voice, because the right people will actually respect it.
Now, I blend design, psychology, and energetics to help personal brands and heart-led small business ladies build brands that actually feel like them.
Because aligned branding isn’t just aesthetic.
It’s freedom.