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Hustle Culture Sells One Way of Business.
AKA faking a professional personality that doesn't even sound like you.
If you're here, it's because that's not working for you.​
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So, instead of asking,
"Why can't I just be like every other business owner who enjoys networking 24/7 and dancing on reels?"
The better question is:
"What works for me?"​
Signature Branding by Design
6-8 Weeks / $1997
For brands who want a cohesive, elevated, done-with-you identity along with creative direction and expert guidance
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Brand Voice and Identity Discovery/Refinement
Clarifying how your brand comes across and sounds so it feels natural, confident, and aligned.
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Custom Color Palette
Curated to reflect your brand & personality + accessibility-approved.
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Full Logo Suite
3-4 logo variations designed for flexibility across web, social, and print. (2 rounds of revisions included)
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Custom Brand Kit & Moodboard
A visual guide to help you see and understand your brand as a whole.
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Brand Mockups
Realistic visuals to bring your brand to life.
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Brand & Content Messaging
Clear brand pillars and keywords to guide everything you create.​
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Business Card Design
Business cards with your new branding so you can spread the word.
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Instagram Bio Recommendations
Optimized bios that clearly communicate who you are and what you do.
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Content Ideas & Hooks
Scroll-stopping content topics & hooks planned in your brand voice.
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Typography Suggestions
Font pairings that support your brand’s personality and readability.
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Collaborative Instagram Carousel
A branded carousel showcasing your new identity, with you added as a collaborator for visibility.
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Brand & Content Coaching
Support and guidance throughout the process to help you confidently use and implement your brand.
What to Expect
01
Strategy & Psychology
Once we get you onboarded, strategy comes first. Using psychology + energy-based tools, we'll map out your brand voice, identity, ideal client and basic aesthetic. This is the foundation that we'll carry throughout our work together.
02
Messaging & Content
Now that we have your brand's foundation, we go deep into messaging. We'll focus on your IG bio along with content hooks, prompts, & concepts to help you feel confident on socials. You'll also get drafts of brand visuals during this stage for your feedback.
03
Refinement & Aesthetics
In this phase, you'll receive the final draft of your brand kit, logo variations, chosen typography, color palette, and brand visuals. We'll also refine your content & work through any challenges there.
Please note: assets will be delivered upon final payment.
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Basic Branding by Design
-
​Custom Color Palette
Curated to reflect your brand & personality + accessibility-approved.
​
-
Full Logo Suite
3-4 logo variations designed for flexibility across web, social, and print. (2 rounds of revisions included)
​
-
Brand Kit & Moodboard
A visual guide to help you see and understand your brand as a whole.
​
-
Brand Mockups
Realistic visuals to bring your brand to life.​​​​​​
​
-
Typography Suggestions
Font pairings that support your brand’s personality and readability.
​
-
Collaborative Instagram carousel
A branded carousel showcasing your new identity, with you added as a collaborator for visibility.​​
4 Weeks / $1,497
For brands that just want a polished and done-for-you visual refresh​ without the extra bells & whistles
This is perfect for women who:
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are tired of hiding their big personality behind a neutral, boring brand
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want their logo and online presence to match the quality of their work
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want a brand that truly feels like them
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prioritize heart-led strategy & authenticity
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are service/retail providers, creatives, or want their business to reflect who they are
Magnetic client attraction isn't something you need to hustle for. It's the inevitable result of an authentic brand. The moment when your energy naturally lifts someone up, when your work makes someone's day better, when your space brightens someone's mood. All without a word. That's your brand at work.
Don't Just Take Our Word For it!
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Does not shut up about authenticity, psych & Human Design
Swears a $#*@! ton
Is a 3/5 Emotional Generator
Needs coffee by 9 am STAT
Cries at every dog video ever
Has the TV on at all times
About Sim, CEO + Founder of Heart & Mind
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On paper, I had a great life: degrees in psychology and digital marketing, a happy relationship and fur-baby, and a respectable job in Communications.
But every day, I would come home from my desk job feeling a bone-deep exhaustion that had nothing to do with the hours I worked. My joy felt trapped in a brand that wasn't mine, a voice that wasn't my own. I was living proof that living out of alignment led to burnout — even in your early 20s.
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So, I went from a "corporate girly" to a student of my own inner world. Now, I blend my professional background in digital marketing with my passion for psychology and Human Design to help heart-led coaches and soulpreneurs build a business that energizes their soul instead of drains it.