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Brand + Site by Design

Scroll-stopping branding + web design that reflects the high-quality work, authentic personality & heart behind your business.

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So, You Know You Need a Website... Now What?

You know you need a website.

Maybe you’re:

  • launching your business

  • outgrowing your current site

  • tired of explaining what you do in DMs

  • ready to look as professional as you actually are


Usually, people jump straight into web design or DIYing —

and end up with a site that feels disconnected, unclear, or basic.

Not because they chose the wrong platform…
But because the brand wasn’t fully defined yet.

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That's why our website process always begins with brand strategy — so we're on the same page before designing.

​

Brand + Site by Design includes two ways of working with us to support you in building your dream website.​​

A well-designed, aligned website isn't optional.

75% of users judge a company's credibility based on its website design.

94% of first impressions are design-related, forming in about 50 milliseconds.

38% of visitors stop engaging if the layout or content is unattractive. 

Linearity, 2023

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01 Signature Brand + Site Package - $3300

12-16 Weeks

Perfect for businesses starting fresh or looking for a full overhaul so their brand and website finally match the quality of their work. 

  • Includes Signature Branding by Design:

    • brand voice & strategy coaching

    • logo design

    • color palette

    • brand kit + moodboard

    • brand mockups

    • brand messaging

    • market research

    • ideal client mapping

    • content strategy

    • Human Design brand analysis & report

  • Webpage messaging development

  • Design for up to 6 pages

  • Basic SEO 

  • Desktop + mobile optimization

  • Contact Us form

  • Booking / E-commerce functionality (if applicable)​

  • URL set-up or transfer

  • Instagram collaborator post for increased visibility

  • Offboarding video

 

Additional features available upon request include:

  • blog page​
  • referral program

  • loyalty program

  • email marketing set-up

  • funnel creation & set-up

​

Please note that select additional features may be subject to extra costs.

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What to Expect

01

Foundation & Clarity

We start with the heart of your brand to build a foundation that will direct site creation. With in-depth brand coaching & discovery, we'll go deep into your brand's messaging, voice, & identity. By the end of this phase, you’ll feel grounded in what your brand is, how it sounds, and what it stands for.

02

Design & Build

Once the brand is set, we translate it into an aligned visual identity & website. In this phase, we'll map out your site's layout & structure, design and write copy for up to 6 pages, desktop + mobile optimization and basic SEO setup.​ Everything is built intentionally based on your brand foundation.

03

Launch & Support

This phase is designed to support and set you up for independence once your site goes live. I take care of the tech & logistics behind the launch, PLUS you receive 30 days of post-launch support, including site analytics & offboarding documents. You'll leave with a digital home you're confident managing.

02 Core Brand + Site Package - $2600

8 Weeks

Perfect for businesses who aren't looking for coaching or guidance and/or simply want a brand & site refresh 

  • Includes Basic Branding by Design:

    • logo design​

    • color palette

    • brand kit + moodboard

    • brand mockups

  • Webpage messaging

  • Design for up to 6 pages

  • Basic SEO 

  • Desktop + mobile optimization

  • Contact form

  • Booking / E-commerce functionality (if applicable)​

  • URL set-up or transfer

  • Instagram collaborator post for increased visibility

  • Offboarding video

 

Additional features available upon request:

  • blog page​
  • email marketing set-up

​

Please note that select additional features may be subject to extra costs.​

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Image by Valentina Eganovic

What to Expect

01

Strategy Sessions

As always, we start with strategy! Because this package is less branding-intensive, we'll start with a few sessions on gaining clarity for your website needs. We'll work on logistics including a website color palette (if different than your current one) and developing webpage messaging.

02

Design & Build

I'll translate your strategy & brand essence into an aligned website, designed and optimized to ensure a seamless experience.

You’ll receive the Home Page first for review and feedback. Once the full site is drafted, one round of revisions is included to refine the design.

03

Launch & Support

This phase is designed to support and set you up for independence once your site goes live. I take care of the tech & logistics behind the launch, PLUS you receive 30 days of post-launch support, including site analytics & offboarding info. You'll leave with a digital home you're confident managing.

These packages are for you if you...

  • currently rely on Instagram DMs, a clunky link-in-bio page, and vibes for income

​

  • are a coach, creative, or local business owner with a big personality, and generic websites have never quite fit you

​

  • want a website that actually reflects the quality of your work and the level you’re operating at now

​

  • are ready to grow and bring in customers more consistently, without relying solely on social media

​

  • are looking for a site that gives you flexibility in design, features, and marketing, instead of boxing you into a template

​

  • want a brand and/or site that celebrates you and your personality​

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View Our Recent Work!

Don't Just Take Our Word For it!

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picture of sim

Does not shut up about Astrology, psych & Human Design

Swears a $#*@! ton

Is a 3/5 Emotional Generator

Needs coffee by 9 am STAT

Cries at every dog video ever

Has the TV on at all times

Hey, Girl! It's Sim — Designer, Strategist & CEO

​

As a woman of color with a big personality, I spent years being told I was too loud, too opinionated, too much.

So I made myself smaller.

More polished. More “professional.”

​

That worked… until burnout showed up.

​

Showing up everyday & working for brands that didn’t fit me taught me this: misaligned branding drains you. 

I realized that I didn't need to dilute my voice, because the right people will actually respect it.

​

Now, I blend design, psychology, and energetics to help personal brands and heart-led small business ladies build brands that actually feel like them. 

​

Because aligned branding isn’t just aesthetic.
It’s freedom.

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© 2026 Heart & Mind Business Coaching, LLC.      |

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Based in Wisconsin

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