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Brand + Site by Design

Scroll-stopping branding + web design that reflects the high-quality work, authentic personality & heart behind your business.

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So, You Know You Need a Website... Now What?

You know you need a website.

Maybe you’re:

  • launching your business

  • outgrowing your current site

  • tired of explaining what you do in DMs

  • ready to look as professional as you actually are


Usually, people jump straight into web design or DIYing —

and end up with a site that feels disconnected, unclear, or basic.

Not because they chose the wrong platform…
But because the brand wasn’t fully defined yet.

That's why our website process always begins with brand strategy — so we're on the same page before designing.

Brand + Site by Design includes two ways of working with us to support you in building your dream website.​

A well-designed, aligned website isn't optional.

75% of users judge a company's credibility based on its website design.

94% of first impressions are design-related, forming in about 50 milliseconds.

38% of visitors stop engaging if the layout or content is unattractive. 

Linearity, 2023

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01 Signature Brand + Site Package - $3300

12-16 Weeks

Perfect for businesses starting fresh or looking for a full overhaul so their brand and website finally match the quality of their work. 

  • Includes Signature Branding by Design:

    • brand voice & strategy coaching

    • logo design

    • color palette

    • brand kit + moodboard

    • brand mockups

    • brand messaging

    • market research

    • ideal client mapping

    • content strategy

    • Human Design brand analysis & report

  • Webpage messaging development

  • Design for up to 6 pages

  • Basic SEO 

  • Desktop + mobile optimization

  • Contact Us form

  • Booking / E-commerce functionality (if applicable)​

  • URL set-up or transfer

  • Instagram collaborator post for increased visibility

  • Offboarding video

 

Additional features available upon request include:

  • blog page​
  • referral program

  • loyalty program

  • email marketing set-up

  • funnel creation & set-up

Please note that select additional features may be subject to extra costs.

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What to Expect

01

Foundation & Clarity

We start with the heart of your brand to build a foundation that will direct site creation. With in-depth brand coaching & discovery, we'll go deep into your brand's messaging, voice, & identity. By the end of this phase, you’ll feel grounded in what your brand is, how it sounds, and what it stands for.

02

Design & Build

Once the brand is set, we translate it into an aligned visual identity & website. In this phase, we'll map out your site's layout & structure, design and write copy for up to 6 pages, desktop + mobile optimization and basic SEO setup.​ Everything is built intentionally based on your brand foundation.

03

Launch & Support

This phase is designed to support and set you up for independence once your site goes live. I take care of the tech & logistics behind the launch, PLUS you receive 30 days of post-launch support, including site analytics & offboarding documents. You'll leave with a digital home you're confident managing.

02 Core Brand + Site Package - $2600

8 Weeks

Perfect for businesses who aren't looking for coaching or guidance and/or simply want a brand & site refresh 

  • Includes Basic Branding by Design:

    • logo design​

    • color palette

    • brand kit + moodboard

    • brand mockups

  • Webpage messaging

  • Design for up to 6 pages

  • Basic SEO 

  • Desktop + mobile optimization

  • Contact form

  • Booking / E-commerce functionality (if applicable)​

  • URL set-up or transfer

  • Instagram collaborator post for increased visibility

  • Offboarding video

 

Additional features available upon request:

  • blog page​
  • email marketing set-up

Please note that select additional features may be subject to extra costs.

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Image by Valentina Eganovic

What to Expect

01

Strategy Sessions

As always, we start with strategy! Because this package is less branding-intensive, we'll start with a few sessions on gaining clarity for your website needs. We'll work on logistics including a website color palette (if different than your current one) and developing webpage messaging.

02

Design & Build

I'll translate your strategy & brand essence into an aligned website, designed and optimized to ensure a seamless experience.

You’ll receive the Home Page first for review and feedback. Once the full site is drafted, one round of revisions is included to refine the design.

03

Launch & Support

This phase is designed to support and set you up for independence once your site goes live. I take care of the tech & logistics behind the launch, PLUS you receive 30 days of post-launch support, including site analytics & offboarding info. You'll leave with a digital home you're confident managing.

These packages are for you if you...

  • currently rely on Instagram DMs, a clunky link-in-bio page, and vibes for income

  • are a coach, creative, or local business owner with a big personality, and generic websites have never quite fit you

  • want a website that actually reflects the quality of your work and the level you’re operating at now

  • are ready to grow and bring in customers more consistently, without relying solely on social media

  • are looking for a site that gives you flexibility in design, features, and marketing, instead of boxing you into a template

  • want a brand and/or site that celebrates you and your personality

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View Our Recent Work!

Don't Just Take Our Word For it!

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picture of sim

Does not shut up about Astrology, psych & Human Design

Swears a $#*@! ton

Is a 3/5 Emotional Generator

Needs coffee by 9 am STAT

Cries at every dog video ever

Has the TV on at all times

Hey, Girl! It's Sim — Designer, Strategist & CEO

As a woman of color with a big personality, I spent years being told I was too loud, too opinionated, too much.

So I made myself smaller.

More polished. More “professional.”

That worked… until burnout showed up.

Showing up everyday & working for brands that didn’t fit me taught me this: misaligned branding drains you. 

I realized that I didn't need to dilute my voice, because the right people will actually respect it.

Now, I blend design, psychology, and energetics to help personal brands and heart-led small business ladies build brands that actually feel like them. 

Because aligned branding isn’t just aesthetic.
It’s freedom.

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Building intentional & authentic brands + websites for the small business ladies born to stand out.

Based in Wisconsin

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© 2026 Heart & Mind Business Coaching, LLC.      |

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