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Heart & Mind Business Coaching
Project Type:
Brand + Site by Design
Date:
July 2025
About the Brand:
Heart & Mind Business Coaching is a branding and web design business supporting personal brands and small business ladies with big personalities. Blending energetics, psychology, and intentional design, the brand helps clients create identities that feel expressive, authentic, and convert.
This brand was designed to reflect the warmth, creativity, and aesthetic focus at the core of Heart & Mind Business Coaching’s work. Rooted in a retro coquette visual direction, the identity leans into pinks and reds, grounded by espresso brown, reflecting femininity, confidence, and emotional depth in a way that feels warm and intentional.
The site balances softness with structure, mirroring the way the business balances expression with intentionality — designed for business owners who want their brand to feel like them, not a version of professionalism they don't fit.
